Partnered with a global media and entertainment organization to modernize its data and business intelligence ecosystem supporting large-scale digital content and interactive platforms. The objective was to reduce operational costs while improving insight into audience engagement and content performance.
Led end-to-end data and BI services across a multi-million-dollar annual technology budget. Implemented a unified cloud data strategy that reduced cloud operational costs by 35% and overall operational expenses by 18% over six quarters.
Delivered a centralized digital data lake supporting content strategy, audience analytics, and merchandising performance. Enabled leadership teams with real-time visibility into fan behavior, improving forecasting accuracy and content investment decisions.
The result was a cost-efficient, insight-driven data platform that empowered enterprise-scale decision-making across content, engagement, and revenue streams.